Engineering and IT company
What we ran: Outbound at volume, running into a sales system built to convert it.
Pipeline built
$7.4M
Converted
$1.4M
18.9% of everything the system built closed.
Channels running
3
LinkedIn- Phone
We build AI sales systems for your business.
Inbound and outbound, built as one system your team controls. A clear process underneath, AI on top, so your reps spend their week selling instead of chasing admin.
5.0from 15 client reviews
€10M+
generated for clients
20+
industries we have built for
Teams we built sales systems for
Marketing brings the leads. This is where sales breaks.
Reps spend the day on admin instead of selling.
Plenty of leads come in. Too few become deals.
Nobody trusts the numbers in the CRM.
The CRM, inbox, dialer and LinkedIn don’t talk to each other.
Follow-up depends on who remembers.
When the best rep leaves, the process leaves too.
One system for every lead, inbound and outbound.
Most teams have the pieces, but nothing connects them, so leads slip through. We build the whole path, and your team runs it.
People who come to you
InboundA lead comes in
From an ad, your website, a call or a referral.
Answered while they still care
Routed to the right rep and answered in minutes, with a reply your team wrote.
A meeting on the calendar
Booked at a time that suits the rep, and logged in the CRM.
People you go to
OutboundThe right accounts, listed
Companies like your best customers, and the right person at each.
Contacted on email and LinkedIn
Written the way a person writes, sent from your team’s own accounts.
Replies passed to a rep
Interested replies go straight to a rep, with the whole history attached.
Everything lands in one CRM.
Every lead, reply, call and deal on one clean record. The CRM you already use, or the one that fits.
Follow-up that doesn’t rely on memory
Every open deal has a next step and a date.
Numbers you can trust
One weekly view of leads, meetings, pipeline and revenue.
A playbook the team uses
Scripts, processes and training in one place.
A person approves anything that reaches a prospect.
AI prepares
Research, the draft, the notes, the CRM update.
Your rep approves
Reads it, changes what needs changing.
The rep sends it
From their own inbox or LinkedIn.
Next: see every part we buildHow the AI works, and where it stops
We don’t start until we both agree on what’s actually broken.
Four steps, from the first call to your team running it without us.
Diagnostic
60 minutes
Who: Toni, with you
You bring the symptoms. The call names the real problem. A written plan follows in 3 working days.
Build
4 to 8 weeks
Who: Salestruct
Only what the diagnostic found. Foundation first, AI on top. Fundamentals usually live by week 4.
Train
During the build
Who: Your reps, with us alongside
Your reps work in it and learn what to check before approving anything the AI prepared.
Sign-off
End of the build
Who: Your team
We both sign that your team runs it without us. Then you decide whether we stay.
Three ways to work with us.
Every one starts with a build scoped by the free diagnostic. After that, your team runs it alone, with us alongside, or with us bringing in the leads.
Build
We build it. Your team runs it, trained and with every process written down.
What we buildStandby
We do it with you. A weekly performance review with your reps, and a shared Slack channel for any sales question.
How Standby worksOperated
We run it for you. We become your marketing department and bring in the leads, synced with your sales team.
How Operated works
Why not hire another rep, or buy another tool?
Each of these can help. Most of them add people, logins or campaigns on top of the process that’s already losing deals. We fix that process first.
| Salestruct | Hire another rep | Buy another tool | Another agency | Do it in-house | |
|---|---|---|---|---|---|
| Fixes the process your team sells through | Yes. That’s the whole job. | No. They inherit the same broken process. | Only if someone sets it up and keeps it up. | Usually runs campaigns on top of it. | Yes, if someone has done it before. |
| What your reps get back | Their week, spent selling. | A colleague with the same admin. | One more screen to keep updated. | Meetings, if the campaign lands. | Whatever time is left over. |
| Works with the tools you already have | Yes. New tools only where they pay back. | Adds a person to the same setup. | Adds another login. | Often brings its own. | Yes. |
| Time until it works | 4 to 8 weeks. | Months, while they ramp up. | Weeks to switch on, longer to adopt. | Weeks to launch campaigns. | Months, next to the day job. |
| Who keeps it afterwards | You. Everything is in your name. | You, until they leave. | The vendor, while you pay. | Often the agency. | You. |
| How it’s paid for | One scoped fee. Anything monthly is optional. | A salary, every month. | A licence for every seat. | A monthly retainer. | Salaries and time. |
Compare Salestruct with
| Salestruct | Hire another rep |
|---|---|
| Fixes the process your team sells through | |
| Yes. That’s the whole job. | No. They inherit the same broken process. |
| What your reps get back | |
| Their week, spent selling. | A colleague with the same admin. |
| Works with the tools you already have | |
| Yes. New tools only where they pay back. | Adds a person to the same setup. |
| Time until it works | |
| 4 to 8 weeks. | Months, while they ramp up. |
| Who keeps it afterwards | |
| You. Everything is in your name. | You, until they leave. |
| How it’s paid for | |
| One scoped fee. Anything monthly is optional. | A salary, every month. |
Hire, buy or outsource on top of a broken process and you pay for it twice.
What clients got back.
Figures in each client’s reporting currency.
Agency
What we ran: Paid advertising and cold email, run together against one pipeline number.
Annual recurring revenue
+180%
Before
$200K
After
$560K
Ninety days, start to finish.
Qualified pipeline
$8.5M
Still in motion at close.
Enterprise clients closed
3
From the blog.
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CRM migration: who holds your data while it moves?
I read the termination clause in ten CRM contracts, asking one question: when you leave, how long do you have to get your data out? Five of the ten promise you nothing.
September 7, 2026 · 12 min
CRM & Pipeline
CRM hygiene: what it is and what the GDPR requires
Accuracy is one of the six principles the GDPR applies to every record you hold, and accountability means you have to be able to show your work. Here is the standard, the obligation, and the audit that satisfies both.
September 4, 2026 · 7 min
Modern Stack & AI
Pipedrive Nova: features, pricing and availability
Pipedrive's AI meeting tool went generally available on 16 September 2026. What it briefs, records and drafts into the CRM, which plans get it, what's still unverified, and how it compares to a standalone recorder.
September 30, 2026 · 11 min
Questions people ask before the call.
Question not here?
Ask Toni on the free diagnostic. 60 minutes, and you leave with a written plan.
Book Free DiagnosticSalestruct builds AI sales systems for businesses that sell through a real sales team: inbound and outbound, the CRM, follow-up and reporting, built as one system your team controls. A clear process sits underneath and AI does the prep on top, with a person approving anything that reaches a prospect. A build runs 4 to 8 weeks.
Salestruct scopes each build to what the diagnostic found, so a list price would be a guess. The shape is fixed: Build is a one-time project fee, quoted in writing within 3 working days of the call. Standby, the weekly review with your reps plus the shared Slack channel, is monthly and you can cancel anytime. Operated, where we run your lead generation, is monthly, sized to the work, with 30 days notice either side.
No. In a Salestruct system, a person approves everything that reaches a prospect. The AI cleans the record, fills in the company and contact, and drafts the reply or follow-up; your rep reads it, changes what needs changing, and sends it from their own inbox.
Your reps keep selling. Salestruct trains them alongside the build: how to use the system, and what to check before they approve anything the AI prepared. They keep video walkthroughs for every role plus the scripts and SOPs, so a new rep can learn it from the documentation.
Every Salestruct build comes with a 6-month system warranty. Anything the original build introduced gets fixed at no cost for 6 months, whether you take Standby or not. We also don’t start until both sides agree on what’s actually broken, so you see the reasoning before anything is built.
Salestruct’s Operated option comes with a money-back policy. Before we start, we agree in writing on the benchmark and the improvements we are aiming for, set against your industry’s average. If we don’t hit them, you get your money back, as set out in your written agreement. It’s separate from the system warranty, which covers every build.
After a Salestruct build, your team runs the system. Everything we build sits in your accounts from day one, so if you end it on a Monday it still runs on the Tuesday. If you want us alongside, Standby is a weekly performance review with your reps, plus a shared Slack channel where anyone on the team can ask any sales question. Standby is only for systems and strategies we built. If you want more leads, Operated makes us your marketing department: cold outbound, paid ads, search and content, synced with your sales team while your reps keep running their own sales process. Both are monthly.
That’s the normal starting point, and Salestruct plans for it. The AI can’t do useful work on bad data, so the foundation gets built first: the CRM structured, duplicates cleaned out, and the fields your reps rely on made trustworthy. The AI goes on top once that holds.
A Salestruct build runs 4 to 8 weeks, and the written plan lands within 3 working days of the diagnostic call. Fundamentals go first and are usually live by week 4, with the rest layered on after. Training runs alongside the build.