Skip to main content

Your marketing department, run for you.

We run your lead generation on every channel that suits your market, fully synced with your sales team. Your reps keep selling their way. Every lead lands in their CRM, with the right rep told at the right moment.

Book Free Diagnostic

Smart marketing starts on the sales side.

Most marketing agencies stop at the lead. They hand it over, report the numbers, and leave your sales team to work out the rest. When marketing and sales run apart, good leads go cold, and the agency’s own results suffer with them.

We’re a sales-first business. Specialists for each channel work as one team, wired into the process your reps already run. You get lead generation with nothing to run on your side: you sign off what goes out, we do the rest.

The same lead, two ways

Marketing on its own

Campaign brings a lead

Handed over in a list

It goes cold

Reps don’t trust the source, and the next campaign pays for it.

Marketing synced with sales

Campaign brings a lead

Straight into your CRM

The right rep takes it

Told at once, and the outcome goes back to the campaign.

Every channel we run, in the tools it runs in.

Pick a channel to see the work as it looks inside the platform, and what it does for your sales team.

Who to go after, taken from your won deals.

We read your closed deals, find what the best ones share, and turn that into the groups we target. Outreach starts where you already win.

  • HubSpot
  • Pipedrive
Example data.

Every lead lands where your reps already work.

No new tool for your sales team. Leads go into the CRM they already use, and your reps keep running their own process from there.

A form fill, a reply or a booked call lands in your CRM as a record, with the channel and campaign that brought it. Nobody re-keys a thing.

Deals Harbor LogisticsExample record

Harbor Logistics

Head of Operations

  1. Lead in
  2. Contacted
  3. Meeting
  4. Proposal
  5. Won

New lead from LinkedIn Ads

Head of Operations at Harbor Logistics. Company details added.

Source
LinkedIn Ads
Campaign
Demo offer, Q4
Owner
Routing…
Next step
Assign an owner

Activity

  • Record created, company and role added09:12
  • Lead form submitted09:12

Illustrative example, shown in Pipedrive. The same flow runs in HubSpot or Salesforce.

After every month, one report you can act on.

What we did, where things stand, what it achieved against the benchmark we agreed, and the plan for next month. The numbers come from your CRM, so they match what your sales team sees.

Monthly report · SeptemberExample data, not a client result

1.What we did

  • Launched two ad sets for operations leaders
  • Rewrote the cold email sequence for segment B
  • Published four articles on buyer questions
  • Paused the weakest retargeting ad

2.Where things stand

Leads
212
Qualified
71
Meetings
24

Qualified leads by channel

  • LinkedIn Ads26
  • Cold email21
  • Google Ads14
  • Search and AI7
  • Community3

3.Against the benchmark we agreed

  • Meetings booked24 vs target 20
    Ahead of target.
  • Qualified lead to meeting34% vs target 30%
    Ahead of target.
  • Cost per qualified lead€138 vs target €150
    Lower is better. Under target.

4.The plan for next month

  1. 1Move budget to the LinkedIn ad set that booked the most meetings
  2. 2Test a webinar offer for segment A
  3. 3Add a second cold email angle for segment B

Illustrative. Every number above is an example. Your report uses your channels and the benchmark we set together.

Every engagement starts with a build.

More leads into a sales process that can’t convert them is money spent twice. So we fix the sales side first, then switch the channels on.

  1. 1.Free diagnostic

    We agree on what’s actually broken and which channels suit your market. Nothing starts until we both agree.

  2. 2.We fix the sales side

    Your CRM, lead routing and follow-up, so every lead has somewhere to land and someone to take it.

  3. 3.We run your marketing

    The channels go live, synced with your reps, with a report after every month.

See what the build covers.

If we miss what we agreed, you get your money back.

Money-back policy. Before we start, we agree in writing on the benchmark and the improvements we are aiming for, set against your industry’s average. If we don’t hit them, you get your money back, as set out in your written agreement.

What we answer for, and what we don’t

On us:
qualified leads from the channels we run, cost per qualified lead, meetings booked, every lead in your CRM with its source, a clear report every month.
Not on us:
your close rate, your average deal size, how your reps run their sales calls, product and pricing fit.

System warranty, a separate promise on every build. Anything the original build introduced gets fixed at no cost for 6 months, whether you take Standby or not.

Book Free Diagnostic

Is Operated right for your team?

Right for you if

  • You sell something expensive through real salespeople
  • You believe lead generation could bring in a lot more than it does now
  • You want it completely synced with your sales team, not running beside it
  • You’d rather have one team on every channel than hire and manage several

Not a fit if

  • You sell something low-ticket
  • You’re still looking for product-market fit
  • You want leads bought before the follow-up is fixed
  • You want one channel run on its own, cut off from sales

Rather keep lead generation in house? Build hands the system to your team, and Standby has us review your reps’ week with them, every week.

What teams ask before they sign.

Two parts. First the build: fixing the sales side is a scoped project fee. Then a monthly fee for running your marketing, sized to the channels and the work involved. Both are quoted in the written plan after the free diagnostic.
No. Your reps keep running their own sales process: the calls, the demos, the proposals and the close. We run everything that brings the lead to them, and make sure it lands in your CRM with the context they need.
The ones that suit your market, picked in the diagnostic: cold email and LinkedIn outreach, paid ads, search and AI answers, organic content and community. Not every channel for every company. We start where your buyers already are.
Because more leads into a sales process that can’t convert them is money spent twice. We fix the CRM, the routing and the follow-up first, so every lead we bring in has somewhere to land and someone to take it.
Specialists for each channel, working as one team, with one point of contact for you. They work from the same CRM and the same numbers as your sales team, so nothing gets lost between them.
No. Campaigns, ads and messaging are signed off by your team before they run. AI helps us research and draft faster, and a person approves anything before it reaches a prospect.
Before we start, we agree in writing on the benchmark and the improvements we are aiming for, set against your industry’s average. If we don’t hit them, you get your money back, as set out in your written agreement. You’ll see where things stand in every monthly report, so it’s never a surprise. Separately, every build carries the system warranty: anything the original build introduced gets fixed at no cost for 6 months, whether you take Standby or not.
30 days’ notice, either side, and the notice period is a structured handover. Nothing has to be unwound because nothing was ever in our name: the ad accounts, the CRM, the sending domains, the automations, the contact records and the documentation are yours from day one.