HubSpot vs Pipedrive: which CRM should your sales team run on?

How this comparison was made

Every figure on this page was read on 29 September 2026 from a page the vendor itself publishes: pricing pages and price calculators, plan comparison tables, help-centre articles, developer documentation, trust pages and app store listings. Each table links the documents it came from, and the full list is at the bottom.

Salestruct isn't a partner, reseller or affiliate of either company, and nothing here is sponsored. We build sales systems on both, which is why the comparison is written around what a sales team does all week rather than around feature counts.

Four things to know before you read the numbers:

• Prices are in euros. Both pricing pages showed EUR to a visitor in the EU and offered no dollar switch. All prices exclude VAT and assume annual billing unless a row says otherwise.
• Plans compared. HubSpot Sales Hub Free, Starter, Professional and Enterprise. Pipedrive Lite, Growth, Premium and Ultimate, the plans Pipedrive sells today.
• Pipedrive's help centre still uses old plan names in places. Some articles say "Advanced" or "Professional" for what the current plan table calls Growth and Premium. Where they disagree, this page follows the plan table on Pipedrive's pricing page.
• "Not published" means we looked and the vendor doesn't say. It's a finding, not a gap we forgot to fill.
• Logos. HubSpot and Pipedrive names and logos are trademarks of their owners, shown only to identify the products. No affiliation or endorsement is implied.

What is the difference between HubSpot and Pipedrive?

HubSpot is a customer platform: separate products (Sales Hub, Marketing Hub, Service Hub, Content Hub, Data Hub, Revenue Hub) sold per seat on one shared CRM database. Pipedrive is a single sales CRM, with a handful of add-ons, built around a visual deal pipeline.

That shapes almost everything. HubSpot can hold your marketing emails, website, service tickets and invoices on the same records as your deals, and several sales-adjacent features live in hubs other than Sales Hub. Pipedrive does less outside sales, and most of what it does is in the one product at a single price per seat.

The companies are different sizes too. HubSpot describes itself as founded in 2006, with 9,000+ employees and 306,000 customers. Pipedrive says it started in 2010 in Estonia, has 850+ people across eight countries, and is trusted by 100,000+ companies in 179 countries.

How much does HubSpot cost compared to Pipedrive?

Pipedrive is cheaper at every tier, and the gap widens as you move up, because HubSpot's Professional and Enterprise plans carry a required one-time onboarding fee that Pipedrive doesn't charge.

Plans and prices

Checked 29 September 2026

Free option

Edge: HubSpot

Free tools, up to 2 users, no card needed

No free plan. 14-day free trial, no card needed

Entry plan, per seat per month

Edge: Depends on your setup

HubSpot Starter includes restricted workflows; Pipedrive Lite has no automations.

Starter: €7 on the page, shown as a discount from €20. The page doesn’t say how long the discount lasts

Lite: €14

Second plan

Edge: Pipedrive

Professional: €90 per Sales Seat

Growth: €39
Premium: €59

Top plan

Edge: Pipedrive

Enterprise: €150 per Sales Seat

Ultimate: €79

Monthly billing

Edge: Pipedrive

Starter €20, commit monthly
Professional €100, still an annual commitment
Enterprise: no monthly price shown, sold through sales

Every plan, no commitment:
Lite €24, Growth €49, Premium €79, Ultimate €99

Required one-time fee

Edge: Pipedrive

Professional Onboarding €1,470
Enterprise Onboarding €3,420

None. Pipedrive says implementation is free on plans over $400 a year

Who needs a paid seat

Edge: Depends on your setup

Sales Seats for reps. Core Seats for other users (€45 on Professional, €75 on Enterprise). View-only seats free

One price per seat on every plan

Usage-based extras

Edge: Depends on your setup

HubSpot Credits for AI and some automation: 500, 3,000 or 5,000 included a month by tier, extra at $0.010 each, unused credits don’t roll over

Paid add-ons: LeadBooster from €32.50, Smart Docs from €32.50, Projects from €16 (all three included on Premium and Ultimate), Campaigns from €13.33, Web Visitors from €41

Read from: HubSpot Sales Hub pricing · HubSpot price calculator · Pipedrive pricing and plan comparison.

Plans don't line up one to one, so the chart below pairs them by what they unlock rather than by price. Entry is the cheapest paid plan. Mid is the plan that adds sequences, required fields, automatic lead assignment and forecasting. Top is the plan with a sandbox, security controls and an audit log.

Year-one cost, annual billing

Licences, 12 monthsRequired one-time onboarding fee

5-person sales team

Entry

Starter, discounted€420

Lite€840

Mid

Professional€6,870

Premium€3,540

Top

Enterprise€12,420

Ultimate€4,740

15-person sales team

Entry

Starter, discounted€1,260

Lite€2,520

Mid

Professional€17,670

Premium€10,620

Top

Enterprise€30,420

Ultimate€14,220

List prices before VAT, read from each vendor's pricing page and HubSpot's price calculator on 29 September 2026. HubSpot Starter is shown at the discounted €7 a seat a month the calculator quoted; at its €20 list price, year one is €1,200 for 5 seats and €3,600 for 15. Pipedrive Growth, between Lite and Premium, would be €2,340 and €7,020. Each panel has its own scale.

Read from: HubSpot price calculator · Pipedrive pricing.

Three pricing details the comparison pages don't usually mention:

• HubSpot's Starter price is a discount with no stated end. The calculator showed €84 a seat a year with €240 struck through, and the pricing page publishes no duration or renewal terms for the lower price. Budget for €240 unless your quote says otherwise.
• Professional is annual even when you pay monthly. HubSpot's monthly option for Professional is labelled "Commit annually". Pipedrive's monthly billing has no commitment on any plan.
• Pipedrive's caps grow with seats. Active leads and deals, and API capacity, are both multiplied by your seat count, so a plan can be enough for 15 people and too small for 3. Details in the data section below.

How do the interfaces compare?

Both are browser apps with native iPhone and Android apps, and both let you work a pipeline as cards on a board. The difference is emphasis: Pipedrive opens on the pipeline, while HubSpot gives every object a table view and adds a board view to objects that have pipelines.

Interface and everyday use

Checked 29 September 2026

Pipeline view

Edge: Even

Table view on every object, plus a board view where records move between stages as cards. All plans

Kanban pipeline board with customisable deal cards, the core screen of the product. All plans

Card and record layout

Edge: Even

Customise board cards and record sections, account-wide or personal. All plans

Customise deal cards. All plans

Leads before they’re deals

Edge: Pipedrive

Lead object. Managing lead pipelines needs Professional or Enterprise

Leads Inbox, separate from the deal pipeline. All plans

Stalled deals

Not covered in this review

Deal rotting: flags deals idle longer than a period you set. All plans

iPhone app rating

Edge: HubSpot

4.7 from ~15,700 ratings

3.7 from 675 ratings

Android app rating

Edge: HubSpot

4.6 from ~13,500 reviews, 1M+ installs

4.4 from ~3,600 reviews, 500K+ installs

Read from: HubSpot board view · HubSpot record customisation · HubSpot pipelines · Pipedrive Leads Inbox · HubSpot on the App Store · Pipedrive on the App Store · HubSpot on Google Play · Pipedrive on Google Play.

Neither vendor publishes a usability measure, so "easier to use" isn't something this page can settle. The app store ratings are the one public signal from users, and on iPhone the gap is wide: HubSpot's app is rated a full point higher, from more than twenty times as many ratings.

How do their data models and limits compare?

HubSpot gives you more room per object and, on Enterprise, lets you build new objects. Pipedrive is less generous with fields but more generous with pipelines, and it caps how many leads and deals can be open at once.

Data model, fields and permissions

Checked 29 September 2026

Custom objects

Edge: HubSpot

Enterprise only: up to 10 object definitions and 1,000,000 custom object records

None. You add custom fields to leads, deals, people, organisations and products

Pipelines

Edge: Pipedrive

Free: default pipeline only
Starter: 15 custom
Professional: 100
Enterprise: 350
Shared across all object types

“Unlimited, customizable pipelines” on every plan

Custom fields

Edge: HubSpot

Free: 10 in total
Paid plans: 1,000 per object

Per company, across all objects:
Lite 30, Growth 100, Premium 300, Ultimate 500

Record caps

Edge: Depends on your setup

Free: 1,000 contacts. No record cap stated for paid plans

Contacts: no limit. Active leads and deals combined: 2,500 (Lite), 5,000 (Growth), 15,000 (Premium) or 20,000 (Ultimate) per seat, 300,000 maximum

Required fields at a stage

Edge: HubSpot

Conditional stage properties with a Required box. All plans. Applies when a person creates or moves a record by hand

Premium and Ultimate, set per pipeline and stage. Pipedrive says imports, bulk edits, the API, automations and integrations bypass them

Formula fields

Not covered in this review

Premium and Ultimate, up to 10

Duplicate management

Edge: Pipedrive

Professional and Enterprise

Merge duplicates on every plan

Permissions

Edge: Pipedrive

Starter and Professional: permission templates only. Custom permission sets and field-level permissions: Enterprise. Teams: 10 on Professional, 300 on Enterprise

Custom permission sets, visibility groups and teams: 15 each on Premium, 25 on Ultimate. Field edit restrictions from Premium

Read from: HubSpot Product & Services Catalog · HubSpot pipelines and conditional stage properties · Pipedrive usage limits · Pipedrive plan features · Pipedrive required fields · Pipedrive data fields.

The Pipedrive cap to model before you buy is the leads-and-deals one, because it's per seat. Three people on Lite get 7,500 active leads and deals between them. A team that imports a large prospect list into the Leads Inbox can reach that on day one. Pipedrive introduced this limit on 29 May 2025 in place of its old open-deals limit, so older comparisons describe a cap that no longer exists.

One caution on required fields, which applies to both: a required field only protects data a person enters by hand. Pipedrive says so plainly, and HubSpot's conditional stage properties trigger when a user creates or moves a record manually. If your leads arrive through an import or an integration, validate them there too.

Which has better automation?

HubSpot's automation goes deeper: more workflows, code and AI steps, and webhook actions. Pipedrive's is simpler and cheaper to reach, and it caps how complex each automation can get.

Workflows, routing and sequences

Checked 29 September 2026

Workflow builder

Edge: HubSpot

Starter: up to 50 workflows “with restricted triggers and actions”
Professional: up to 300
Enterprise: up to 1,000

Growth: 50 active automations
Premium: 150
Ultimate: 250
Lite: none

Complexity per automation

Edge: HubSpot

Branching supported. No per-workflow cap published

If/else steps: 3 (Growth), 10 (Premium), 20 (Ultimate). Up to 10 actions and 10 delays per path (3 delays on Growth), 90 days per path

What an automation can do

Edge: HubSpot

CRM, email, notification, webhook, custom code and AI actions, plus integrations

A fixed list: person, organisation, lead, deal, activity, email, notes, campaigns, projects and webhooks, plus Slack, Microsoft Teams, Trello and Asana

Code inside an automation

Edge: HubSpot

JavaScript or Python (beta) custom code actions. Needs Data Hub Professional or Enterprise

Not available

AI inside an automation

Edge: HubSpot

AI actions in workflows on Professional and Enterprise. They consume HubSpot Credits

Not available in the automation builder

Round-robin lead routing

Edge: Even

Rotate record owners in workflows: Sales Hub Professional and Enterprise. Lead form routing: Enterprise

Automatic assignment, including round-robin across a team: Premium and Ultimate. Up to 50 rules per trigger type

Sequences

Edge: Depends on your setup

Professional and Enterprise. Up to 500 email sends per user per day (1,000 on Enterprise). Enrolling from a workflow: Enterprise only

Growth and up. Sequences per company: 5 (Growth), 25 (Premium), 50 (Ultimate)

Calling

Edge: HubSpot

Built-in calling: 500, 3,000 or 12,000 minutes a month on Starter, Professional, Enterprise. Recording and transcription: 750 hours (Professional), 1,500 (Enterprise). Not in every country

Call logging and click-to-call on every plan. Built-in minutes not published. Dialler apps such as Aircall, JustCall and RingCentral in the marketplace

Meeting scheduler

Edge: HubSpot

Free: 1 link with HubSpot branding. Paid plans: up to 1,000 personal and team links

Growth and up

Quotes and e-signature

Edge: Pipedrive

Quotes now sit in Revenue Hub Professional or Enterprise. DocuSign and Adobe Acrobat Sign integrations on all plans

Smart Docs with built-in e-signatures: included on Premium and Ultimate, paid add-on below

Read from: HubSpot pricing plan table · HubSpot workflows · HubSpot custom code actions · HubSpot AI in workflows · HubSpot owner rotation · HubSpot sequence enrolment · HubSpot quotes · Pipedrive automations · Pipedrive usage limits · Pipedrive automatic assignment.

Two things are easy to miss here. HubSpot Starter isn't automation-free: HubSpot's own plan table gives it up to 50 workflows with restricted triggers and actions, even though the main workflows help article lists only Professional and Enterprise. And the webhook and custom code actions aren't part of Sales Hub at all. They need a Data Hub Professional or Enterprise subscription, which is an extra line on the invoice.

On Pipedrive, what's missing from the action list matters as much as what's in it. There's no code step and no AI step, so anything the list doesn't cover has to go out through a webhook or an integration to a tool like n8n, Make or Zapier.

How do HubSpot and Pipedrive webhooks compare?

Both send webhooks on every plan through their developer platforms. HubSpot signs its webhook requests so your server can prove they came from HubSpot; Pipedrive documents exactly how it retries a failed delivery. Each one publishes what the other one doesn't.

Webhooks

Checked 29 September 2026

Webhooks through the API

Edge: Even

Event subscriptions in public apps and private apps: per-object events such as a contact being created, plus generic object events (beta)

Webhooks v2 on every plan, including Lite. Subscribe by action and object, such as a deal being added

Webhook step in the no-code builder

Edge: Pipedrive

Send a webhook from a workflow: Data Hub Professional or Enterprise

Webhook action in automations: Growth and up

Proving the request is genuine

Edge: HubSpot

Signed requests with SHA-256, currently v3 in the X-HubSpot-Signature-V3 header

No request signature. Optional HTTP basic auth username and password on your endpoint

Retries on failure

Edge: Pipedrive

Not published

A non-2xx response or a 10-second timeout triggers 3 retries, after 3, 30 and 150 seconds

What happens to a failing endpoint

Edge: Depends on your setup

Not published

10 failed first attempts ban the webhook for 30 minutes, and events during a ban are lost. No successful delivery for 3 days in a row deletes it

How many webhooks

Edge: Depends on your setup

No subscription cap published. A concurrency setting controls parallel deliveries

40 webhooks per user

Read from: HubSpot request validation · HubSpot generic webhook subscriptions · HubSpot webhooks in workflows · Pipedrive Webhooks v2 guide · Pipedrive webhooks in automations.

If you build on Pipedrive webhooks, the ban rule is the one to design around. An endpoint that goes down for a deploy can collect ten failures quickly, and events sent during the 30-minute ban aren't retried. Anything that must not be missed, like a new inbound lead, needs a scheduled check against the API as a backstop.

How do their APIs compare?

Both have full REST APIs on their cheapest plans. The real difference is how usage is counted: HubSpot limits requests per 10 seconds and per day by plan, while Pipedrive gives each company a daily token budget that grows with seats, and charges each endpoint a different number of tokens.

API access and limits

Checked 29 September 2026

API on the cheapest plan

Edge: Even

Yes, including Free

Yes, on Lite (there’s no free plan)

How limits work

Edge: Depends on your setup

Private apps: 100 requests per 10 seconds on Free and Starter, 190 on Professional and Enterprise. Marketplace apps: 110 per 10 seconds per installing account

Daily token budget = 30,000 × plan multiplier (Lite 1, Growth 2, Premium 5, Ultimate 7) × paid seats. Reading one record costs 2 tokens, a list 20, an update 10, a search 40

Daily capacity

Edge: Depends on your setup

Free and Starter: 250,000 calls. Professional: 625,000 (HubSpot’s product catalog says 650,000). Enterprise: 1,000,000. Add-on: +1,000,000 a day for €490 a month, two at most

Lite 30,000, Growth 60,000, Premium 150,000, Ultimate 210,000 tokens per seat, up to 100 million. Search is held to 10 requests every 2 seconds on every plan

Versioning

Edge: Even

Date-versioned APIs, such as 2026-09

v1 and v2. A v1 endpoint gets “a grace period of at least 1 year” after its v2 replacement ships

Custom objects by API

Edge: HubSpot

Creating a custom object schema needs Enterprise

No custom objects. Custom fields on the standard objects

Bulk import

Edge: HubSpot

80,000,000 rows a day. Files up to 1,048,576 rows or 512 MB. Three imports at a time

No import API limits published

Official client libraries

Edge: HubSpot

Node.js, PHP, Python, Ruby

Node.js and PHP, on Pipedrive’s GitHub

Sandbox

Edge: Pipedrive

Standard sandbox on Enterprise

Sandbox account on Ultimate. Separate developer sandbox for app builders, 5 seats

MCP server for AI assistants

Edge: Even

Remote MCP server with OAuth. Some tools need other hubs, such as quotes in Revenue Hub

Pipedrive MCP on every plan, usage counted against the token budget

Read from: HubSpot API usage guidelines · HubSpot Product & Services Catalog · HubSpot APIs by tier · HubSpot imports API · HubSpot MCP server · Pipedrive rate limiting · Pipedrive API v2 · Pipedrive developer sandbox · Pipedrive MCP server.

To make the two models comparable, take a 15-seat team. On HubSpot Professional the account gets 625,000 calls a day whatever the seat count. On Pipedrive Premium it gets 150,000 × 15 = 2,250,000 tokens a day, which is about 1,125,000 single-record reads or about 112,500 list calls. So Pipedrive is more generous for integrations that read records one at a time, and tighter for ones that page through lists or search a lot.

Which has more integrations?

HubSpot has the bigger marketplace and more first-party connections. Pipedrive covers the everyday tools directly and leans on third-party apps for the rest.

Integrations

Checked 29 September 2026

Marketplace size

Edge: HubSpot

“Over 2,000” apps

“500+” integrations

Email

Edge: HubSpot

Gmail, Outlook, Exchange or IMAP inbox connection, all plans

Gmail, Outlook or company email sync from Growth. The Outlook sidebar add-in is a third-party app

Calendars and video

Edge: Even

Google Calendar, Outlook Calendar, Zoom, Google Meet and Microsoft Teams, all plans

Google and Microsoft calendar sync on all plans. Zoom, Google Meet and Microsoft Teams apps built by Pipedrive

Slack

Edge: HubSpot

Native integration, all plans

Dealbot for Slack (deal notifications), built by Pipedrive, plus Slack actions in automations

LinkedIn Sales Navigator

Edge: HubSpot

Professional and Enterprise, with a Sales Navigator Advanced Plus account

No Sales Navigator app in Pipedrive’s marketplace (all 517 listings checked)

WhatsApp

Edge: Pipedrive

Needs Marketing Hub or Service Hub Professional or Enterprise, not Sales Hub

WhatsApp integration built by Pipedrive, Growth and up

Zapier, Make, n8n

Edge: Even

All three connect

All three connect. Make isn’t listed in Pipedrive’s marketplace, but Make and n8n both publish Pipedrive apps

Accounting and payments

Edge: HubSpot

QuickBooks, Xero and Stripe, all plans

QuickBooks built by Pipedrive. Xero and Stripe through third-party apps

Two-way data sync

Edge: HubSpot

Data Sync connects 100+ apps free. Custom field mappings need Data Hub Starter

Per app, set by each integration

Read from: HubSpot connected inbox · HubSpot Data Sync · HubSpot and Sales Navigator · HubSpot and WhatsApp · HubSpot and Slack · Pipedrive marketplace · Pipedrive for Outlook (Baymats) · Make Pipedrive app · n8n Pipedrive node.

Marketplace size is a weak signal on its own. What decides it for most teams is whether the two or three tools they already live in (email, calendar, dialler, maybe Sales Navigator or WhatsApp) connect directly, and on which plan.

How do reporting and forecasting compare?

HubSpot gives more dashboards on every plan and keeps custom reports and forecasting for Professional. Pipedrive gives custom reports from Lite, forecasting from Growth, and multiple dashboards from Premium.

Reporting, forecasting and goals

Checked 29 September 2026

Dashboards

Edge: HubSpot

Free 10, Starter 30, Professional 75, Enterprise 100. Up to 50 reports each

Lite and Growth: the default dashboard only. Premium and Ultimate: multiple dashboards. Up to 25 reports each

Custom reports

Edge: Pipedrive

None on Starter. Professional: 100. Enterprise: 500

Per seat: Lite 15, Growth 50, Premium 250, Ultimate 500

Forecasting

Edge: Pipedrive

Professional. Enterprise adds forecasting across team hierarchies

Forecast view and deal revenue forecast from Growth

Goals

Edge: Pipedrive

Starter: limited. Professional: template goals. Enterprise: custom goals

Company and user goals on every plan. Team goals from Premium

Reports on custom fields

Edge: Even

Custom report builder on Professional and Enterprise

Premium and Ultimate

AI-built reports

Not covered in this review

Create reports from a text prompt, all plans

Read from: HubSpot pricing plan table · Pipedrive Insights dashboards · Pipedrive usage limits · Pipedrive pricing and plan comparison.

Which one has better AI features?

HubSpot has more AI surface area, including agents and AI steps in workflows, and meters most of it through HubSpot Credits. Pipedrive has fewer AI features, but its meeting assistant, Nova, is included on every plan at no extra cost.

AI features

Checked 29 September 2026

Meeting recording and notes

Edge: Pipedrive

Call recording and transcription on Professional (750 hours a month) and Enterprise (1,500). Conversation intelligence from Professional

Nova: pre-call briefs, meeting recording, summaries, transcripts and drafted CRM updates a person approves. All plans, at no extra cost, generally available since 16 September 2026

AI agents

Edge: HubSpot

Prospecting agent from Starter. Agent Builder with simple automation on Starter, advanced on Professional and Enterprise. Run on HubSpot Credits

No agents. AI email writing, email summaries and deal notifications on Premium and Ultimate

How AI is paid for

Edge: Pipedrive

Credits: 500, 3,000 or 5,000 a month by tier, extra at $0.010 each, no rollover. Credits are marked Limited Release in HubSpot’s help centre

Included in the plan price

Your data and training

Not covered in this review

“Client data is never used to train AI models.” OpenAI named as a subprocessor

Read from: HubSpot Credits · HubSpot prospecting agent · HubSpot pricing plan table · Pipedrive Nova launch · Pipedrive AI.

AI features change monthly on both products, so treat this table as the most perishable one on the page. The structural point should last longer: HubSpot's AI is broad and metered, and Pipedrive's is narrow and bundled.

How do security, hosting and support compare?

Pipedrive puts single sign-on on every plan but keeps its audit log and security rules for Ultimate. HubSpot puts SSO at Professional but requires two-factor login on every paid plan and gives an audit log from Starter.

Security, hosting and support

Checked 29 September 2026

Single sign-on (SAML)

Edge: Pipedrive

Professional and Enterprise

Every plan. Can’t be used together with Pipedrive’s own two-factor login

Two-factor login

Edge: Even

Required for every user on Starter, Professional and Enterprise, and can’t be turned off. Optional on Free

Every plan, with the option to enforce it for all users

Audit log

Edge: HubSpot

From Starter: 30 days of logins and security activity. Enterprise adds categories such as workflows and content

Device history and audit log (logins over the last 60 days): Ultimate only

Access rules and alerts

Not covered in this review

IP and time-based access limits, password rules and security alerts: Ultimate only

Certifications

Edge: HubSpot

SOC 2 Type II (report under NDA). HubSpot states it is not ISO 27001 certified

States SOC 2 compliance. Its trust portal needs a login, so the report details couldn’t be checked

Where data is hosted

Edge: HubSpot

EU data centre since July 2021

Rackspace and AWS data centres. EU customers contract with Pipedrive’s Estonian entity. Hosting region not published

Uptime and backups

Edge: Depends on your setup

99.95% monthly uptime target, “commercially reasonable efforts”

Hourly backups, aiming to limit data loss to one hour and restore service within two. No uptime figure published

Support

Edge: Pipedrive

Starter: chat and email. Professional and Enterprise: adds phone. Premium Support with 1-hour response is a paid Enterprise add-on. Newer accounts need a paid seat to contact support

Live chat 24/7 on every plan. Phone from Premium. Longer phone hours (7:00 to 23:00 CET, weekdays) on Ultimate

Read from: HubSpot Trust Center · HubSpot two-factor authentication · HubSpot audit logs · HubSpot support options · Pipedrive security features · Pipedrive single sign-on · Pipedrive and GDPR · Pipedrive pricing and plan comparison.

Where each one is weaker

Every product loses somewhere. These are the limits each vendor's own documents show, stated with the same weight as the strengths above.

HubSpot's weak points

• It costs more at every tier compared, and Professional and Enterprise carry a required onboarding fee of €1,470 or €3,420.
• The big jump is at Professional. Sequences, forecasting, duplicate management, round-robin routing and SSO all start there.
• Custom objects, custom permission sets and field-level permissions are Enterprise only.
• Several sales-adjacent features sit in other hubs: webhook and code steps in Data Hub, quotes in Revenue Hub, WhatsApp in Marketing or Service Hub.
• Most AI runs on credits that reset monthly, and the Starter discount has no published end date.
• Webhook retry behaviour isn't published.

Pipedrive's weak points

• There's no free plan, only a 14-day trial.
• Custom fields are capped per company, at 30 on Lite and 100 on Growth.
• Active leads and deals are capped per seat, which a small team importing large lists can hit.
• There are no custom objects, and no code or AI step inside automations.
• Required fields are bypassed by imports, bulk edits, the API, automations and integrations.
• Webhooks aren't signed, there are 40 per user, and events sent while a webhook is banned are lost.
• The marketplace is a quarter of HubSpot's size. Outlook's sidebar add-in, Stripe and Xero come from third parties, and there's no Sales Navigator app.
• The audit log and security rules are Ultimate only.
• The iPhone app is rated 3.7.

HubSpot or Pipedrive: which should you choose?

Choose by the situation you're in, not by the longer feature list. Here's how the evidence above falls for the most common ones.

If the table points both ways, the question underneath is usually whether your sales process is settled. A CRM makes a clear process faster and makes an unclear one louder.

If you want a second pair of eyes on your own setup, Salestruct runs a free diagnostic.