Pipedrive pricing: what each plan actually includes.

How this page was built

Every figure below was read on 29 September 2026 from a page Pipedrive itself publishes: its pricing page, its usage-limits support article, its plan-features support article, its Nova support article, and its billing and company pages. Each section links the exact document it came from, and the full list is at the bottom.

Salestruct isn't a partner, reseller or affiliate of Pipedrive, and nothing here is sponsored. We build sales systems on top of CRMs including Pipedrive, which is why this reads plan limits the way a sales team actually runs into them, not the way a feature comparison chart lists them.

Four things worth knowing before the numbers:

• The pricing page is geo-priced, and that changed this page's own numbers mid-project. This session's fetch, from a Croatia-based connection, returned prices explicitly labelled "US$". A fetch of the same page, on the same day, for a different post on this site returned euros at identical numerals (€14, €39, €59, €79). Both are legitimate reads of the vendor's own live page. Check the currency Pipedrive quotes you directly before budgeting off any published figure, including this one.
• The monthly sticker price sits behind a toggle, not behind silence. Pipedrive's pricing page does publish a pay-monthly figure, it just renders after a visitor flips the annual/monthly switch client-side. The page-reading tool used for this page captures the static annual-billed default and couldn't trigger that toggle, so the exact monthly number isn't repeated here. It's a gap in this page's method, not a gap in what Pipedrive discloses.
• Pipedrive's own support articles still use a retired plan name. The usage-limits article caps the combined leads-and-deals total at "300,000 on all plans, except Enterprise," and the trial-expiry article names "Essential, Advanced and Professional plans." Neither name exists in Pipedrive's current Lite / Growth / Premium / Ultimate table. Where a support article disagrees with the current plan table, this page follows the plan table.
• Names. Pipedrive is a trademark of Pipedrive OÜ, shown here only to identify the product being described. No affiliation or endorsement is implied.

What is Pipedrive pricing?

Pipedrive pricing is a four-tier, per-seat monthly fee (Lite, Growth, Premium, Ultimate), discounted for paying annually, with a small set of usage limits, automation caps and paid add-ons layered on top of the base seat price.

That one sentence hides the part that actually determines your bill: the seat price is the easy number to find, and the usage limits are the number that decides whether you're still on the plan you picked six months from now.

What does each Pipedrive plan cost?

Pipedrive's per-seat price roughly doubles or more at each step up, and the annual discount is the same "up to 42%" figure across every plan.

Pipedrive's own trial terms, read the same way on the same page: a 14-day free trial, no credit card required, on any plan.

Billing mechanics, read from Pipedrive's own support article comparing the two: annual billing is described as "discounted up to 42%" against "standard pricing" on monthly, and annual subscriptions "can't be refunded because they're prepaid." Monthly billing carries no such commitment: cancelling "takes effect on the next payment date." Switching from monthly to annual starts your discount at your next billing date; switching from annual to monthly only takes effect once the current annual term ends.

What this page doesn't repeat: the flat monthly, no-commitment sticker price. Pipedrive publishes it on the same pricing page behind an annual/monthly toggle that renders client-side; the tool used to read this page captures the static annual-billed default and couldn't switch it. If your quote is monthly, flip that toggle on Pipedrive's own page or ask Pipedrive to confirm the number directly, rather than backing into it from the discount percentage, since "up to 42%" is a ceiling, not a fixed rate.

What usage limits force an upgrade?

The limit most teams hit first isn't a missing feature, it's a hard ceiling on how many leads and deals can be open at once, and it scales with your seat count rather than with your data volume.

Two mechanics that turn this table from a reference chart into an actual planning constraint:

• The cap is per seat, so a small team on a cheap plan runs out fast. Three people on Lite share 7,500 active leads and deals between them. Pipedrive's own worked language: importing a large prospect list into the Leads Inbox can hit that ceiling on day one, before anyone has worked a single deal.
• Overflow doesn't vanish, it queues. Pipedrive's own wording: deals created past the limit by an automation, LeadBooster, the public API or an import "are sent to your deals waitlist or import skip file instead," and a waitlisted deal that sits for a year "will be automatically deleted." Leads created automatically past the limit "don't go to any waitlist and are discarded" outright.

This cap has also moved recently, which matters if you're reading an older comparison. Pipedrive's own transition note: "Starting May 29, 2025, the leads and deals usage limit has replaced the previous open deals limit for new accounts. Existing accounts have also had their limit replaced at their next renewal date on October 1, 2025," with "all accounts" fully moved over "by October 2026." A pricing comparison written before mid-2025 is describing a cap that no longer exists.

Automation itself has its own internal ceiling, separate from the count of automations: per path, Pipedrive allows up to 10 actions and up to 10 delay steps (3 on Growth), a maximum 90-day total run time, and a 7-day cap on any single wait-for-condition step.

What do the paid add-ons cost, and when are they included free?

Three of Pipedrive's five add-ons stop being paid extras once you reach Premium. Two never do.

The practical read: if your team is already on Premium or Ultimate for the sales-tool reasons above, LeadBooster, Smart Docs and Projects arrive at no extra cost. If you're on Lite or Growth and want any one of those three specifically, check whether the add-on price alone gets you there before paying to move the whole team up a plan tier just to unlock it.

What does Pipedrive's AI assistant do, and what does it not do on its own?

Pipedrive Nova, its built-in meeting assistant, is included on every plan at no extra cost, and Pipedrive is explicit that it drafts, not decides.

What it actually does, per the same article: a pre-call brief built from deal context, organisation information, contact history and recent activity; an AI notetaker that joins Google Meet, Zoom or Microsoft Teams "as a visible participant," or a separate desktop app that captures system audio without a bot joining any call; a post-meeting summary with follow-up actions and suggested CRM updates, held for your review before anything is written to a record; and a consent step, so participants can be notified a meeting will be transcribed and can decline.

For a sales team, the operative fact is the review step, not the automation. Nova can save a rep the ten minutes of typing up notes after a call. It cannot, by Pipedrive's own description, update a deal, a contact or a stage without a person looking at the suggestion first.

A worked example: sizing a real team against the limits

Take a 3-person sales team, no prior CRM, on Lite at US$14 a seat a month.

1. 1.
   Seat cost

   3 seats × US$14 = US$42 a month, US$504 a year, billed annually.
2. 2.
   Leads-and-deals ceiling

   3 seats × 2,500 per seat = 7,500 combined active leads and deals for the whole team.
3. 3.
   Where that runs out first

   A single CSV import of a 5,000-contact prospect list into the Leads Inbox, worked normally over a few months, can push the team past 7,500 before the first renewal, since leads and deals share one ceiling.
4. 4.
   What Lite doesn't have to fall back on

   Lite has no automation builder, so there's no automated cleanup rule to prune stale leads before the cap is hit. That has to be done by hand, or the team upgrades.
5. 5.
   The actual decision

   The choice at that point isn't "more features," it's whether to move to Growth (5,000 per seat, 15,000 combined for 3 seats, plus 50 automations to help manage volume) or to prune the pipeline manually and stay on Lite.

Common mistakes when reading Pipedrive's pricing

• Quoting a currency you didn't actually see. Pipedrive's pricing page serves different currencies by visitor location at identical numerals. Confirm the currency your own account or quote is billed in rather than copying a number from a page fetched somewhere else.
• Reading an old open-deals limit as if it still applies. Any comparison or guide written before mid-2025 is describing a cap Pipedrive has since retired company-wide. Check the date on what you're reading.
• Assuming an add-on price replaces a full plan upgrade. LeadBooster, Smart Docs and Projects only become free at Premium; below that, the add-on's own starting price is a separate line, not a substitute for the plan fee.
• Treating "300,000, except Enterprise" as a live plan name. Pipedrive's own support copy still carries this retired name in one sentence. There is no current Pipedrive plan called Enterprise; the top tier is Ultimate.
• Missing that automations don't exist at all on Lite. This isn't a smaller number, it's zero. A team evaluating Lite for its low seat price should know there's no automation builder to grow into without an upgrade.

Where Pipedrive's pricing page is weaker

• The monthly price sits behind a toggle rather than sitting on the page as static text. A visitor has to click to see it; a page-reading tool that doesn't execute that click only gets the annual-billed default and the discount ceiling ("up to 42%"), which is why this page doesn't quote the exact monthly figure.
• Star ratings appear on the pricing page with no platform attribution readable in the page's own text. Several review scores are shown, but without a confirmed source (G2, Capterra, Trustpilot or similar) next to each one, none are repeated here.
• Automation's "what it can do" list is fixed. Pipedrive's own automation article lists a closed set of objects and actions, with no code step and no AI step inside the builder itself; anything outside that list has to go through a webhook or a separate tool.

Company facts, for context on who sets these prices

Pipedrive says it started "in an Estonian garage in 2010," is headquartered in Tallinn, Estonia, and is "backed by global investment firm Vista Equity Partners." Its own about page states two different team-size figures in the same read: "850+ people across eight countries" in body text, and "800+ Pipedrivers (and counting)" in a separate stats block, alongside "500+ Pipedrive Marketplace integrations." Both figures are stated here rather than picking one silently, since the page itself doesn't reconcile them.

Related terms

Pipedrive's plan structure sits inside the same decisions covered in what a sales pipeline actually is, where to set exit criteria on each pipeline stage, and the order of operations for a CRM implementation project. If Pipedrive is one of two CRMs you're actually choosing between, the full plan-by-plan breakdown against HubSpot is in HubSpot vs Pipedrive: which CRM should your sales team run on?

FAQ

The plan price is rarely the number that decides which tier you're actually on a year from now. It's the leads-and-deals ceiling, the automation cap, and which of the five add-ons your team can't do without.

If you want a second pair of eyes on your own setup, Salestruct runs a free diagnostic.